5.  MARKETING


 

 

5.1
 

Provide quantitative estimates of the population within the service contours, as well as an estimate of the population within the area to which the station's principal marketing activities will be directed:
 

 

 
 

GRADE A CONTOUR

GRADE B CONTOUR

PRINCIPAL
MARKETING AREA

 Population

1,482,000

2,809,000

410,574

 Households

565,000

1,074,000

162,412

 



 

6.  TECHNICAL INFORMATION

Applicants are advised to consult with their broadcast engineering consultants
when completing this section, to ensure that it is consistent with the
Engineering Brief submitted to Industry Canada.


 

 

6.1
 

a)
 

Have all required technical documents been filed with Industry Canada?
 


 


 


 

YES ( X )
 

NO (  )
 


 

b)
 

I hereby authorize the Commission to include as part of this application any documents or correspondence filed with Industry Canada with respect to this application.
 


 


 


 

YES ( X )
 

NO (  )
 


 


 

If NO, explain.
 

6.2
 

Please provide the following technical information:
 

 

  

PROPOSED
OPERATION
 

NOTE 

 TV Channel 

   22

 Channel number 

 Class (for UHF) 

  C

 A, B, C 

 Antenna Mode 

Non - Directional  

 Directional, Non-directional 

 EHAAT - Effective Height Above Average Terrain 

245 metres   

   

 AVERAGE ERP - Effective Radiated Power
 (at beam-tilt angle)
 

1,000,000 Visual (Watts)  
100,000 Aural (Watts)   

 If no beam-tilt is used,
 provide ERP in horizontal
 plane
 

 MAXIMUM ERP - Effective Radiated Power
 (at beam-tilt angle)
 

1,000,000 Visual (Watts)  
100,000 Aural (Watts)   

  

 Transmitter/Antenna Site
 Co-ordinates:
 


4308'54"N.
7930'39"W.


 North Latitude
 West Longitude

 Main Studios
 Location:
 
 
 Co-ordinates:
 

ST CATHARINES, ON 



N.
W.

 
 City and, where possible,
 street address
 
 North Latitude
 West Longitude
 

 Auxiliary Studio Location, if any 

5847 NIAGARA PARKWAY RIVER ROAD
NIAGARA FALLS, ON
  

 City and, where possible,
 street address
 

 VBI - Vertical Blanking
 Interval Service
 

YES ( X )
  NO (  )

 Use(s) V-Chip and Closed Captioning

 SAP - Second Audio Program 

YES ( X )
  NO (  )

 Use(s) Descriptive Video

 Programming Feed Method(s)
 from network or other sources
 

MICROWAVE/SATELLITE

 Off-air reception, microwave
 satellite, fibre-optic cable,
 other (specify)
 

 STL - Studio to Transmitter Link Method 

  MICROWAVE

 Microwave, fibre-optic
 cable, VHF/UHF radio link
 (specify)
 

 


6.3

 


Describe the transmission site and tower (antenna supporting structure) that you intend to use for the proposed television undertaking.


Niagara Channel 22C:

It is proposed to locate the Channel 22 transmission facility on a plot of land at the west end of the Lincoln Township. The site is approximately one mile south of the escarpments brow. This location has good height benefit and is well located to serve the entire peninsula, including communities located in the shadow of the Niagara Escarpment. The transmitter and associated broadcast equipment will be installed in modular, prefabricated building manufactured by NRB in Grimsby. The proposed television-transmitting antenna will be mounted on top of a new 184.7m tower with an antenna height of 21.3m for a total height of 206m.